Laying out blacks in PS first before going to inks. That way, you can try different things without messing up the actual art. Anyone else do this?
Saturday, April 26, 2014
I worked on this ad with artist @NickBertozzi. He sent me layouts that I then tightened up. The turnaround on this was literally overnight. They were a bunch of other boards for ads, but it looks like they only went with this one. It got a lot of play. The funny thing is, I think it took a year before i realized we worked on it! Hot Pockets "So Hot" ad
Friday, April 25, 2014
This was a fun, on the set job. No models were there that day, but I did sit with the director and set design crew all day. We actually had to move to another studio on the lot because of all the sawdust as they worked. Ha. Tough life.